24 February 2010
Some Basic Online Work Words that I Will be Discussing
Here are my most favorite topics about online work that I will be discussing time and time again. If anything, I have started on some posts already. This is posted for those who intend to learn more about working online. This post will be expanded time and time again, depending on trends that will commonly crop up when you are an Online Filipino Worker.
SEO - is Search Engine Optimization. What you do on or for your website to be found when searched on Google and the other search engines. This includes fixing the website to be easily scanned by search spiders, posting great content in the site, posting informative SEO articles in other websites, getting other sites to link to your website, etc. etc.
Web Usability - making your website easy to use for the internet user. This involves: putting simple and understandable information, making choosing options easy, clear info what will happen when a user clicks this or encodes that, having the most important element, such as a button or table, in the right place easily seen by the user, etc.
Web Analytics - collection and analysis of all the data happening in your website. Use the data to improve your users' experience and your sales or sign-ups.
Web Conversion - When your users convert/ do something in favor of your company's objective, such as buying, signing up as member, subscribing to your newsletter, etc.
Conversion Rate Optimization - All the efforts you do to increase the percentage of sales/ conversions vis-a-vis the number of visitors in your website. To optimize conversions, you usually tweak your website's usability, copywriting, testing, analytics, etc.
Web Copywriting - Writing persuasive text in your web page that will make readers convert/ do something in favor of your website's objectives.
A/B Testing/ Multivariate Testing - Presenting to users different versions of 1 webpage to see which version leads to more conversions/ sale/ sign-ups/ etc. Testing which web page version is the most effective.
There are other virtual online work such as programming, admin tasks, customer service and the like, but I will focus more on the ones above as these are the main tasks I do.
Other words I will usually use:
If I say traffic, most likely I am not referring to the heavy volume of cars on the road, but the number of people that pass through the website. These are the same people I refer to when I say, audience, users, readers, etc.
Copy is not nicking your classmates answers in the test, but the written text of a web page, advertisement, etc.
A little request from OFW Din: If you liked this post, please click the cute buttons below the title. It will let Google and the others know you sent me some love.
SEO - is Search Engine Optimization. What you do on or for your website to be found when searched on Google and the other search engines. This includes fixing the website to be easily scanned by search spiders, posting great content in the site, posting informative SEO articles in other websites, getting other sites to link to your website, etc. etc.
Web Usability - making your website easy to use for the internet user. This involves: putting simple and understandable information, making choosing options easy, clear info what will happen when a user clicks this or encodes that, having the most important element, such as a button or table, in the right place easily seen by the user, etc.
Web Analytics - collection and analysis of all the data happening in your website. Use the data to improve your users' experience and your sales or sign-ups.
Web Conversion - When your users convert/ do something in favor of your company's objective, such as buying, signing up as member, subscribing to your newsletter, etc.
Conversion Rate Optimization - All the efforts you do to increase the percentage of sales/ conversions vis-a-vis the number of visitors in your website. To optimize conversions, you usually tweak your website's usability, copywriting, testing, analytics, etc.
Web Copywriting - Writing persuasive text in your web page that will make readers convert/ do something in favor of your website's objectives.
A/B Testing/ Multivariate Testing - Presenting to users different versions of 1 webpage to see which version leads to more conversions/ sale/ sign-ups/ etc. Testing which web page version is the most effective.
There are other virtual online work such as programming, admin tasks, customer service and the like, but I will focus more on the ones above as these are the main tasks I do.
Other words I will usually use:
If I say traffic, most likely I am not referring to the heavy volume of cars on the road, but the number of people that pass through the website. These are the same people I refer to when I say, audience, users, readers, etc.
Copy is not nicking your classmates answers in the test, but the written text of a web page, advertisement, etc.
A little request from OFW Din: If you liked this post, please click the cute buttons below the title. It will let Google and the others know you sent me some love.
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