Your Website Never Gets Done, No.

I was introduced to do a business professor who immediately asked me the perennial, "So, what do you?"  ice breaker.

I said I help online businesses increase sales by puttering about the website, tinkering with copy, codes and stuff.

And upon learning I am a resident at some websites, he was quite surprised, "What else is left to do after a website is up?"

Hoo boy.  This business professor obviously knew his way only about brick and mortar stores.

Websites must be continually checked, tweaked, tested.  Yes, websites are living, growing beings.  And like people who become personable, a website has a lot of character-development to do.  If you are a person and you stop adapting or changing and remain "just the way you are,"  man, I can bet you'll be one helluva boring person.

It's the same thing with websites.  A product page may contain all the info you want to put in, but you have to continually check if the page is pleasing customers.  Are they buying?  What are they saying about why they didn't buy?  You note all the positive and less than positive things and continuously work on your web pages, until you get what customers like, earn their trust and buy from you.

Same thing with blogs.  If you put it up, put all the info you want to share,  then suddenly stopped updating, that wouldn't look very interesting now, would it?

So yes, resident online workers like us, we never run out of things to do in a website.  Especially if you keep testing which pages a customer likes, you have to continuously present different versions of a web page until you find one that customers really like.  (Me, I use the free but ever dependable Google Website Optimizer for this one.)  And besides pleaseing the customers, search engines, especially Google, like it when a website has a constant stream of activity.  It can see that the website is up and running and you get nicer search results when people look for your stuff online. 

Give your Website some TLC today.  Some simple ways:

• Look at your old copy, edit for changes.  I'm sure you have learned more about your business since you last put up your website.
• If you can, write some new stuff.  Doesn't have to be long.  Or if you can afford to shell out some, get a writer to add more to your content.
• If you are SEO-savvy, maybe you can look at your codes and see if there's anything you need to update.
• Add some pictures, even to your articles, not just the product pages.  Don't forget to tag for SEO :-)
• Try testing some of your pages with Google Website Optimizer.  Will definitely be worth your time.

Oh, and if you don't have it yet, it's never too late to add in Google Analytics. This will help you see the actual numbers of people coming in to your website.

Don't forget, keep your website activities regular to help your website be found in the searches, PLUS when people get to your website, they will like staying and availing of your products and/or services.