28 May 2011
Check for 'False Right Margins'
It used to be web conversion/ usability people had to check just for 'false bottoms'. You know, when there's this considerable space just somewhere below the "above the fold" on your monitor. And people think it's the end of the page and they leave. If your Buy or Sign Up bottom lies below your false bottom, you'll be in deep trouble.
Today, I was surfing on my phone and came upon a page where I had to register. I was used to this phone being able to fit pages. So I registered, and wondered why the form only asked for my first name and not my family name. Attributing this to design error, I filled in my whole name in the First Name field and proceeded to click 'Register'. After waiting for some time and nothing was loading on my phone, I realized the page was incomplete. I scrolled up and down again, and everything looked fine. Later, I found that if I scrolled to the right, the other fields were there, such as Family Name.
Fed up, I left the Registration Form.
This got me thinking, with lots more people surfing the net compared to 3 years ago, conversion and usability people should now also monitor the right margins, since yes, phones are narrower than your trusted computer or iPad. Maybe this can be adjusted too by not putting too much space apart for each field? Or you can also do the stuff you used to to avoid 'false bottoms' only this time apply it to the right side of the page. Just do this sparingly since people do not usually care to scroll to the right, especially from a phone.
And of course, always check how your web page looks like from the different mobile units. You lose valuable conversions, like sales or sign-ups with this tiny oversight.
Today, I was surfing on my phone and came upon a page where I had to register. I was used to this phone being able to fit pages. So I registered, and wondered why the form only asked for my first name and not my family name. Attributing this to design error, I filled in my whole name in the First Name field and proceeded to click 'Register'. After waiting for some time and nothing was loading on my phone, I realized the page was incomplete. I scrolled up and down again, and everything looked fine. Later, I found that if I scrolled to the right, the other fields were there, such as Family Name.
Fed up, I left the Registration Form.
This got me thinking, with lots more people surfing the net compared to 3 years ago, conversion and usability people should now also monitor the right margins, since yes, phones are narrower than your trusted computer or iPad. Maybe this can be adjusted too by not putting too much space apart for each field? Or you can also do the stuff you used to to avoid 'false bottoms' only this time apply it to the right side of the page. Just do this sparingly since people do not usually care to scroll to the right, especially from a phone.
And of course, always check how your web page looks like from the different mobile units. You lose valuable conversions, like sales or sign-ups with this tiny oversight.
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