You know internet marketing is finally mainstream in the Philippines when...

... when SM buys ad space in the Yahoomail sign-up page.

Gudjab, SM! (nice ad too, btw)

Do you have banner blindness in sign-up pages?

Hmm... now I'm thinking if people are so accustomed to having banner blindness on signup pages, especially in a page where they've been signing up for years... I wonder if it will be that effective (if the objective is getting people over to their FB or Twitter account). We'll only know if they check their traffic over at fb and twitter if the people came from the yahoomail signup page.

Not interested because...

For me, they got my attention, yes. However, I am not interested to click links leading to FB or Twitter because:

1) I want to sign in to my mail because I need something there (work-related). Have to attend to that now, the SM accessories online page can wait.
2) Since I'm an SM homegirl anyways, I have decided that next time I go there, I'll check the accessories department.

So, SM web team, do not lose heart if the traffic from the Yahoomail signup page is less than you expect. Lots of times, conversions manifest in the brick and mortar stores, not really online and traceable by web analytics.

For a big org like SM Department Store, most likely conversions of a campaign will happen offline.

 Still, like I said, good job!



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